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Strategic Partnership

Strategic Hospital Access Through GroPO Platform

Connect with 2,800+ hospitals and build real market presence in Brazil. This is a comprehensive partnership—we provide the platform, network, and expertise. You bring commitment and quality products.

See How It Works →
Market Challenge

Why Traditional Market Entry Fails

Most international manufacturers struggle with three fundamental barriers when entering Brazil's healthcare market.

No Direct Hospital Access

Manufacturers rely on intermediaries who control buyer relationships. You're blind to real demand, pricing sensitivity, and actual hospital needs.

Fragmented Distribution

Building a national distribution network from scratch takes 3-5 years and millions in investment with no guarantee of success.

Regulatory Complexity

ANVISA registration requires strategic navigation and compliance expertise. Success demands the right partners and proven processes.

Our Solution

The GroPO Platform Advantage

We've built a disruptive ecosystem that solves all three barriers simultaneously. This isn't just technology—it's a complete market entry partnership.

1

Hospital Network Access

Direct connection to 2,800+ registered hospitals including public SUS network, private hospital groups, and independent clinics. Access real purchasing managers, not intermediaries.

2

GPO Creation

Form Group Purchasing Organizations of hospitals interested in your product. Aggregate demand, negotiate volume pricing, and secure commitments.

3

Collective Purchasing

Hospitals buy together to reduce unit costs. We coordinate importation, payment terms, and delivery logistics with optimized tax strategy.

4

Direct Importation

Hospitals import directly to minimize tax burden and reduce payment cycles from 200+ days to 30-45 days. We handle customs, compliance, and coordination.

5

Last-Mile Delivery

Our Alliance Club distributor network handles local delivery, installation, training, and after-sales support in all 27 state capitals.

6

Market Intelligence

Real-time data on product interest, pricing sensitivity, volume requirements, competitive positioning, and buying patterns across regions.

Process

How Hospital Access Works

A six-phase process from initial hospital contact to confirmed purchase commitments and ongoing growth.

1

Product Presentation

We present your device to hospital purchasing committees through the GroPO platform. Share technical specs, clinical evidence, pricing, and delivery timelines.

  • Direct access to 500+ active hospital buyers
  • Webinar presentations for specific clinical specialties
  • Digital product catalog with full documentation
2

Interest Qualification

Hospitals indicate interest levels, desired volumes, and budget constraints. We filter serious buyers and identify high-potential opportunities.

  • Budget verification and approval status
  • Volume commitments and delivery timelines
  • Clinical team endorsements and requirements
3

GPO Formation

Group qualified hospitals into a purchasing consortium. Negotiate collective pricing based on combined volumes to maximize value for all parties.

  • Minimum 5-10 hospitals per GPO
  • Combined purchase orders reduce unit costs 15-30%
  • Shared due diligence and vendor evaluation
4

Purchase Agreement

Finalize pricing, payment terms, and delivery schedule. Hospitals commit with purchase orders or letters of intent backed by approved budgets.

  • 30-45 day payment terms (vs. 200+ day industry standard)
  • Staggered delivery to match hospital budgets
  • Quality guarantees and return policies
5

Direct Importation

Coordinate direct hospital importation to optimize tax treatment. Handle customs, ANVISA import permits, and logistics with proven efficiency.

  • Paraguayan hub for Mercosur products (Lei Maquila benefits)
  • US Free Trade Zone consolidation for global manufacturers
  • Reduced import taxes through proper classification
6

Distribution & Support

Alliance Club distributors handle last-mile delivery, installation, training, and after-sales service in each hospital's region.

  • 27 capitals coverage through certified distributors
  • Local inventory and same-day emergency delivery
  • Technical training and clinical support programs
GroPO Platform

The Technology Behind Hospital Access

Our B2B e-commerce platform connects manufacturers directly with hospital purchasing departments and distribution networks.

Hospital Network

Hospital Network

2,800+ registered hospitals including public SUS network, private hospital groups, and independent clinics across all states.

Buyer Profiles

Buyer Profiles

500+ active purchasing managers, clinical directors, and procurement officers with verified budgets and decision authority.

Demand Analytics

Demand Analytics

Real-time data on product interest, pricing sensitivity, volume requirements, and competitive positioning across regions.

Transaction Management

Transaction Management

Secure payment processing, purchase order tracking, delivery coordination, and invoice reconciliation with full transparency.

2,800+
Hospitals Registered
500+
Active Buyers
27
State Capitals
30-45
Days Payment Terms
15-30%
Cost Savings (GPO)

Ready for Strategic Partnership?

Apply to connect your products with real hospital buyers through our GroPO platform. We select manufacturers committed to quality and growth in Brazil.

Apply for Partnership Explore GroPO Platform